Belkin acquires Linksys, plans to continue marketing products under both brands

<div dir="rtl" style="text-align: right;" trbidi="on"><div dir="ltr" style="text-align: left;"> <img alt="Belkin acquires Linksys, plans to continue marketing products under both brands" data-src-height="381" data-src-width="619" src="http://www.blogcdn.com/www.engadget.com/media/2013/03/ciscobelkin.jpg" /></div><div dir="ltr" style="text-align: left;">Linksys and Cisco are no longer one. The enterprise infrastructure giant, which acquired the home networking line in 2003, has officially passed the baton to Belkin. Under the new arrangement, Linksys devices and services, such as routers and Smart WiFi products, will fall under the Belkin umbrella. CEO Chet Pipkin announced plans to maintain both brands, adding that Linksys "will continue to exist and evolve to include even richer user experiences and network management functionality." Going forward, teams from both Linksys and Belkin may work together to create certain products, so we might begin to see new innovations that wouldn't have been possible otherwise. Consumers are unlikely to experience any hiccups during the transition -- the Linksys website will remain intact and support services will be available as always. Hit up the press release after the break for a few more details surrounding the acquisition.</div><div class="open" dir="ltr" id="pr_box" style="text-align: left;"><div id="pr_box_button">Hide Press Release</div><div id="pr_text"><b>Belkin Completes Acquisition of Linksys</b><br />PLAYA VISTA, Calif.--(BUSINESS WIRE)--Belkin today announced the completion of its acquisition of Linksys. Linksys' technologies, including its routers and the popular and innovative Smart Wi-Fi portfolio and services, will be managed and maintained as a separate brand and product portfolio.<br />"Linksys has a rich heritage, a passionate customer base and a wide product line, all of which fueled our decision to acquire the company and our plan to maintain the Linksys brand," said Chet Pipkin, CEO of Belkin. "The Linksys portfolio will continue to exist and evolve to include even richer user experiences and network management functionality. Smart Wi-Fi is an innovative and easy way for consumers to stay connected to their home network and we look to continue investing in it by adding more features and products."<br />Linksys customers and retailers will continue to see new Linksys products come to market in the near future, starting with several announcements in the spring time frame. By maintaining the Belkin and Linksys brands in home networking, Belkin aims to address a broader range of consumers with distinct networking solutions and will create the premier ecosystem for mobile devices and smart homes.<br />Support for Linksys products remains available through the existing Linksys support channels. For service, Linksys customers should go to the support page on the Linksys website. All valid warranties will be honored for current and future Linksys products.<br />"A lot of exciting things are happening in today's connected lifestyle segment, and we are honored to continue the Linksys brand and enable new connected experiences," added Pipkin. "Linksys and Belkin are now one team. We are ready to do fantastic things as a team and deliver products that delight consumers and support the increasingly connected, mobile world."</div></div></div>

Belkin acquires Linksys, plans to continue marketing products under both brands

  Linksys and Cisco are no longer one. The enterprise infrastructure giant, which acquired the home networking line in 2003, has officially ...

مزيد من المعلومات »

Belkin's $299 Thunderbolt Express dock now up for pre-order

<div dir="rtl" style="text-align: right;" trbidi="on"><hr dir="ltr" style="text-align: left;" /> <div class="copy post-body" dir="ltr" style="text-align: left;"> <div class="image-container" style="text-align: center;"> <img alt="Image" data-src-height="400" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/02/belkin.jpg" /></div>Unless there's any more last-minute tweaks, those fussy perfectionists at Belkin are ready to lift the cloche on the Thunderbolt Express dock. We'd originally seen the unit at <em>last year's</em> CES, but the company postponed the launch after adding a trio of USB 3.0 ports and eSATA to the hardware. If you didn't give up and shell out for the Matrox DS1 in the meantime, you can pre-order the Thunderbolt Express today for shipping next week.<br /> </div></div>

Belkin's $299 Thunderbolt Express dock now up for pre-order

Unless there's any more last-minute tweaks, those fussy perfectionists at Belkin are ready to lift...

مزيد من المعلومات »

Belkin signs licensing deal with Lego

<div dir="rtl" style="text-align: right;" trbidi="on"><hr dir="ltr" style="text-align: left;" /> <div class="image-container" dir="ltr" style="text-align: center;"> <img alt="Belkin signs licensing deal with Lego, encourages you to brick your phone" data-src-height="456" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/02/legoiphonefront.jpg" /></div><div dir="ltr" style="text-align: left;"> Yes, it's already possible to snag a "Lego" iPhone case, but only if you throw some cash Smallworks' way. If you've been waiting for one that bears Olé Kirk Christiansen's official branding, then you don't have much longer to wait. Belkin has signed a licensing deal with the toymaker that will allow it to produce a range of Lego-themed iOS device cases, offering a "buildable" experience -- whatever that means. Wake us up when they release a Mindstorms version, please.</div><div class="open" dir="ltr" id="pr_box" style="text-align: left;"> <div id="pr_box_button">Hide Press Release</div><div id="pr_text"> <strong>Belkin Announces Licensing Deal with The LEGO Group</strong><br /> Belkin to Create New Line of Cases Inspired by the Iconic LEGO® Brick<br /> <strong>PLAYA VISTA, Calif.--(BUSINESS WIRE)--Belkin,</strong> creator of people-inspired consumer technology products, today announced a multi-year licensing partnership with The LEGO Group to create innovative and fun accessories for mobile devices.<br /> "This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages."<br /> Starting in spring 2013, Belkin will launch a variety of smartphone cases incorporating Belkin's quality product design with LEGO® bricks for a unique "buildable" case experience. Designed for LEGO fans of all ages, the initial product line will focus on iOS devices, including the iPhone and iPod touch, with plans to expand to other platforms over the course of the partnership.<br /> "The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun," said Patrick Sullivan, director of product management at Belkin. "This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages."<br /> About Belkin<br /> At Belkin, we make people-inspired products. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people's lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and the things they love. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 21 countries. Headquartered in Playa Vista, California, Belkin can also be found on the Web at Belkin.com, on Facebook at facebook.com/belkin, and on Twitter at Twitter.com/belkin.<br /> </div></div></div>

Belkin signs licensing deal with Lego

Yes, it's already possible to snag a "Lego" iPhone case, but only if you throw some cas...

مزيد من المعلومات »