Photojojo's telephoto lens brings up to 12x of optical zoom to your iPad

<div dir="rtl" style="text-align: right;" trbidi="on"><div class="copy post-body" dir="ltr" itemprop="text" style="text-align: left;"> <div class="image-container" style="text-align: center;"> <img alt="Photojojo's telephoto lens brings up to 12x of optical zoom to your iPad" data-src-height="340" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/04/photojojo-ipad-zoom-04-22-13-01.jpg" /></div>After creating the Photorito lens wrap that makes your zoom like a burrito, Photojojo has pulled off another feat: making iPad photographers look even wackier than normal. But the company's iPad telephoto lens <em>is</em> pretty useful if you're willing to hold a slab to your face to grab images. It brings a useful 10x zoom to the iPad 3 and 4, and 12x to the iPad Mini, giving you un-pixelated closeups along with "slight vignetting, a lo-fi look and all around interest to your photos." You're not going to make your iPad any less conspicuous as a camera than it already is, so you can grab the wee lens for $25 at the source.<br /> </div></div>

Photojojo's telephoto lens brings up to 12x of optical zoom to your iPad

After creating the Photorito lens wrap that makes your zoom like a burrito, Photojojo has pulled off another feat: making iPad photographe...

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Sigma announces 18-35mm f/1.8 APS-C zoom, breaks the elusive f/2.0 barrier

<div dir="rtl" style="text-align: right;" trbidi="on"><div class="copy post-body" dir="ltr" itemprop="text" style="text-align: left;"> <div class="image-container" style="text-align: center;"> <img alt="Sigma announces rarest of birds 1835mm f18 zoom" data-src-height="340" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/04/sigma18zps5f72f2dd.jpeg" /></div>After opening a lot of eyes with its 30mm, F1.4 DC HSM lens, Sigma's just thrown another curve at the photo community with a feat that the major players haven't managed so far: a zoom lens with a fixed, sub f/2.0 aperture. The Sigma 18-35mm f/1.8 DC HSM that launched today for Canon APS-C cameras flew under everybody's radar and flaunts over double the light-gathering powers of the priciest zooms, which typically top out at f/2.8 -- except for Olympus' $2,300 14-35mm f/2.0 Four Thirds model. The extra third of a stop over that model may not seem like much, but the company said it needed to "solve a variety of technical challenges" to build it in order to minimize distortion and aberration. Sigma's also promising fast autofocus via a hypersonic motor (with full-time manual override) and rubber-coated brass construction. There's no pricing or availability yet, but don't expect it to be cheap (think $2k plus) -- after all, it's the only game in town for now.<br /> </div></div>

Sigma announces 18-35mm f/1.8 APS-C zoom, breaks the elusive f/2.0 barrier

After opening a lot of eyes with its 30mm, F1.4 DC HSM lens, Sigma's just thrown another curve at the photo community with a feat th...

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Visualized: Sony teases prototype 4K cameras and lenses at NAB

<div dir="rtl" style="text-align: right;" trbidi="on"><div dir="rtl" style="text-align: right;" trbidi="on"><div dir="ltr" style="text-align: center;"><img alt="DNP Visualized Sony teases prototype 4K cameras and lenses at NAB" data-src-height="411" data-src-width="619" src="http://www.blogcdn.com/www.engadget.com/media/2013/04/sonylensdsc00060.jpg" style="margin: 4px;" /></div><div dir="ltr" style="text-align: left;">At its NAB 2013 press conference, Sony told us several times that it never stops thinking about the future. It's fitting, then, that in addition to announcing pricing for two 4K sets, the company gave us a taste of what's to come a few years down the line. A wide variety of lenses, including both current models and some prototypes, appeared on stage briefly -- behind ropes, no less -- and while we got no shortage of shots, specs, model names and any other particulars were strictly off-limits. Current optics included basic wide-angle and telephoto models, and of the two prototype cameras on display, one was of particular interest, due in no small part to its DSLR-like form-factor -- this could perhaps become Sony's version of the Canon EOS-1D C. Unfortunately, Sony says that these devices won't make it to market for quite some time, so photogs will have to make do with this eye candy for now.</div></div><iframe frameborder="0" height="349" id="viddler-3aa799e5" mozallowfullscreen="true" src="//www.viddler.com/embed/3aa799e5/?f=1&offset=0&autoplay=0&secret=67251750&disablebranding=0&view_secret=67251750" webkitallowfullscreen="true" width="545"></iframe></div>

Visualized: Sony teases prototype 4K cameras and lenses at NAB

At its NAB 2013 press conference, Sony told us several times that it never stops thinking about the future. It's fitting, then, that in...

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