Western Digital unveils WD TV Play streaming box, directly competes with Roku

After making a stop at the FCC recently, Western Digital's WD TV Play streaming media player got an official announce this morning. The Roku-esque streaming media box touts easy setup, a $70 price tag, and connectivity with a variety of apps (YouTube, Netflix, Hulu Plus, VUDU, SlingPlayer, Spotify, Pandora and Facebook are specifically named). The device can also manage and display your own media, via DLNA-friendly devices, all in 1080p. A remote control comes with the device, but there's also a free WD TV Remote application headed to iOS and Android devices -- you'll need WiFi running to get the app synced up, of course.
The WD TV Play is already available for purchase via Western Digital's online store, and there's no word on retail availability. We've reached out to Western Digital to find out more.