GreenZoner egypt: advertising

تويتر يفتح شراء الإعلانات لجميع المستخدمين في الولايات المتحدة، ويجلب أدوات جديدة إلى سيلفبروموتيرس

ad, ads, advertising, twitter, twitterads 5/01/2013 - GreenZoner egypt

<div dir="rtl" style="text-align: right;" trbidi="on"><div class="mttextarea" dir="rtl" id="TranslationOutput" style="direction: rtl;"><div name="div[0]"> <img alt="Twitter opens up adbuying to all US users" data-src-height="385" data-src-width="500" height="492" src="http://www.blogcdn.com/www.engadget.com/media/2013/04/twitter-ads.jpg" width="640" /></div><div name="div[0]">التغريد قد تم ببطء توسيع عروضها الإعلان لبعض الوقت الآن--مع المزيد من الإعلانات في أكثر الأماكن أولاً، ثم مع المزيد من الناس قادرة على شراء الإعلانات. الآن وقد اتخذت خطوة كبيرة الأشياء واحدة إضافية وفتحت لها منصة "التغريد إعلانات" الخدمة الذاتية لكافة المستخدمين في الولايات المتحدة. هذا يعني أن أي شخص يمكن الآن التسجيل وشراء ترقيتها تويت الخاصة جداً، مع كل نفس الخيارات وتحليلات الممنوحة سابقا للشركات والأفراد المدعوين للمشاركة في البرنامج. هذا لا يعني بالضرورة سوف تجدون المزيد من الإعلانات على التغريد، ولكن أيضا قد تبدأ في رؤية بعض منها غير متوقع أكثر. المهتمين بقصف بعض النقود يمكن العثور على كل ما يحتاجون إليه للبدء في الروابط أدناه.</div></div></div>

تويتر يفتح شراء الإعلانات لجميع المستخدمين في الولايات المتحدة، ويجلب أدوات جديدة إلى سيلفبروموتيرس

التغريد قد تم ببطء توسيع عروضها الإعلان ل بعض الوقت الآن -- مع المزيد من الإعلانات في أكثر الأماكن أولاً ، ثم مع المزيد ...

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صحيفة نيويورك تايمز عمل نموذج الاشتراك في أعقاب تراجع الإيرادات الإعلانية

advertising, content, media, NewYorkTimes, paywall, subscription, thenewyorktimes 4/26/2013 - GreenZoner egypt

<div dir="rtl" style="text-align: right;" trbidi="on"><img alt="New York Times to refine its subscription model in wake of sliding advertising revenue" data-src-height="340" data-src-width="620" height="350" src="http://www.blogcdn.com/www.engadget.com/media/2013/04/nyt-subscription-pricing.jpg" width="640" />  <div class="mttextarea" dir="rtl" id="TranslationOutput" style="direction: rtl;"><div name="div[0]">إذا كنت متعطشا لقارئ "صحيفة نيويورك تايمز"، كنت ربما بالفعل معتاداً على نموذج الاشتراك المعقدة التي تتراوح في السعر بين 15 دولاراً و 35 دولاراً في الشهر. نعم، أنها في بعض الأحيان باهظة التكاليف البقاء في الحلقة، ولكن في الاتجاه الصعودي بايول، تقول الشركة الرئيس التنفيذي مارك تومسون أن القراء سوف تجد قريبا مجموعة أوسع من حزم المحتوى، بما في ذلك خيارات أقل تكلفة. قد تكون هذه الخطوة ضرورية، وذكرت بلومبرج، الرئيس التنفيذي لشركة كما رسمت "واحد أهم شيء نقوم به في الشركة." اليوم، أصدرت "نيويورك تايمز" إيراداتها للربع، الذي جاء في التوقعات قليلاً أدناه، وكشفت عن انخفاض في إيرادات الإعلانات. وإذ تسلم بأن التحول، ستعمل طومسون جعل المنظمة أقل اعتماداً على الإيرادات الإعلانية وأكثر تركيزاً على الاشتراكات الرقمية.</div> <div name="div[1]">أما بالنسبة لاستراتيجيتها للنمو، قيل أنه يمكن أن نتوقع السفلي التسعير الطبقات التي توفر الوصول إلى محتوى معين مثل السياسة والتكنولوجيا والفنون، جنبا إلى جنب مع مستويات الأقساط التي توفر ميزة المحتوى والوصول إلى الأحداث. ومن الغريب أن أشرطة الفيديو والألعاب بل سيكون في المزيج، ولكن من غير الواضح حاليا حيث أنه سوف تنسجم مع استراتيجية متدرجة الارتفاع. نيويورك تايمز يعمل حاليا عدد المشتركين 708,000، مما يمثل زيادة بنسبة 45 في المائة عن الربع الأول من عام 2012. ويقال أنه يمكن أن نتوقع نموذج الاشتراك المكرر أن يصل في وقت ما في أواخر عام 2013، أو مطلع عام 2014، وأنها سوف تكون مثيرة جداً للاهتمام لرؤية معقدة فقط كيف المآخذ يمكن الذهاب مع أسعارها.</div></div></div>

صحيفة نيويورك تايمز عمل نموذج الاشتراك في أعقاب تراجع الإيرادات الإعلانية

إذا كنت متعطشا ل قارئ " صحيفة نيويورك تايمز "، كنت ربما ب الفعل معتاداً على نموذج الاشتراك المعقدة التي تتراوح في...

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Google Shopping ads go mobile for especially impulsive buyers

ads, advertising, google, googleshopping, mobilepostcross, ProductListing, search, shopping, showrooming, smartphone 3/13/2013 - GreenZoner egypt

<div dir="rtl" style="text-align: right;" trbidi="on"><div dir="ltr" style="text-align: left;"> <img alt="Google Shopping ads go mobile for especially impulsive buyers" data-src-height="452" data-src-width="619" src="http://www.blogcdn.com/www.engadget.com/media/2013/03/google-shopping-mobile.jpg" /></div><div dir="ltr" style="text-align: left;">Many of us have done some online comparison shopping while we're standing in a physical store. Just ask Best Buy. Google, however, is betting that at least some of us want to splurge on a better deal without even leaving the search page: it's expanding Google Shopping product listing ads to include smartphone search results. Run a relevant query and you'll see a small block of store listings, with options to either jump right to a tempting product or visit a location-aware Google Shopping page with a wider selection. Some existing ads automatically fit the bill and should start showing immediately, but we'd expect considerably more of them as companies look to snag customers before they've even considered heading back home.</div></div>

Google Shopping ads go mobile for especially impulsive buyers

Many of us have done some online comparison shopping while we're standing in a physical store. Just ask Best Buy. Google, however, is...

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Google's Art, Copy & Code revives ads with sharing apps, talking shoes

advertising, app, artcopyandcode, google, googleplus, GooglePlusSign-in, internetofthings, marketing, mobilepostcross, volkswagen 3/08/2013 - GreenZoner egypt

<div dir="rtl" style="text-align: right;" trbidi="on"><div dir="ltr" style="text-align: left;"> <img alt="Google's Art, Copy & Code sparks life in ads with social networks, talking shoes" data-src-height="340" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/03/google-art-copy-code-volkswagen.jpg" /></div><div dir="ltr" style="text-align: left;">It's hard to deny that online advertising has grown a bit stale, with most ads being some take on ye olde banners. Google obviously has a vested interest in keeping us clicking -- so it's launching its Art, Copy & Code project to liven things up. The initiative sees Google experimenting with partners to see which concepts garner the most interest. Among the early field tests is the "useful marketing" of Volkswagen's Smileage app, which uses a Google+ Sign-In to share media from a road trip; there's also an upcoming internet of things experiment that may involve talking shoes, among other wireless-aware objects. The full scope of Google's advertising outreach will have to wait, although the search firm plans to show and discuss some of its plans at South by Southwest this week. Companies that haven't been getting much attention from old-fashioned, picture-based pitches may want to give the project a closer look.</div></div>

Google's Art, Copy & Code revives ads with sharing apps, talking shoes

It's hard to deny that online advertising has grown a bit stale, with most ads being some take on ye olde banners. Google obviously h...

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Editorial: BlackBerry slumps into history of Super Bowl tech ads

advertising, apple, bb10, blackberry, bradhill, Editorial, samsung, super bowl, superbowl, z10 2/06/2013 - GreenZoner egypt

<div dir="rtl" style="text-align: right;" trbidi="on"><hr dir="ltr" style="text-align: left;" /> 	 	 	 	 		 		 		 		 		 	<div class="image-container" dir="ltr" style="text-align: center;"> <img alt="Editorial BlackBerry slumps into history of Super Bowl tech ads" data-src-height="337" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/02/screen-shot-2013-02-04-at-6.04.42-pm.png" /></div><div dir="ltr" style="text-align: left;"> The comparison is obvious: BlackBerry's already-infamous "Can't Do" commercial in this year's Super Bowl vs. Apple's legendary "1984" spot in the 1984 game. Let's do the comparison anyway, and consider some other tech advertising over 35 years of Super Bowls.</div><div dir="ltr" style="text-align: left;"> BlackBerry is taking scorn for its capricious ad depicting several fantastic scenarios created by, or solved by (it's not always clear what the heck is going on during the montage), the upcoming Z10 smartphone.</div><div dir="ltr" style="text-align: left;"> Analysis from the commentariat complains that the ad fails to illustrate what the phone can do, which you might think would be good market preparation for its March US debut. Such criticism, though, disregards the traditional role of Super Bowl advertising, which is to make a memorable brand impact. Uninformative, absurd, nonsensical commercials are standard, even expected.</div><div class="image-container" dir="ltr" style="text-align: center;"> <img alt="Editorial BlackBerry slumps into history of Super Bowl tech ads" data-src-height="334" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/02/screen-shot-2013-02-04-at-6.10.00-pm.png" /></div><div dir="ltr" style="text-align: left;"> More to the point is the lack of a jolt, big statement, brand shaping, majesty or even pop. I don't mean to pile on; as I've written before, I'm rooting for BlackBerry. But this is where the Z10 commercial suffers a patent and predictable comparison with Apple's "1984." The setup is roughly the same: both commercials are prologues to imminent product launches (the Macintosh in Apple's case). It might seem unfair to contrast any modern commercial with a piece of creative work that has, over time, accrued luster as one of the great TV ads in and out of the Super Bowl. But remember, BlackBerry's CEO said at the BB10 launch event last year "We are at the beginning of a new era of mobile computing." If, now that TV advertising has begun, the product messaging cannot carry forward that level of aggrandizing rhetoric, it is a branding failure.</div><div dir="ltr" style="text-align: left;"> The truth is that BlackBerry does not have a category-changing product on its hands -- classy, smart and effective though the device is. Did Apple know that the Macintosh would change computing and (arguably) justify the titanic imagery of the "1984" ad? The company was conflicted internally, with execs battling the board, which opposed airing the piece. Notwithstanding the extent to which the Apple ad was a gamble, it reached for the glory of extreme hyperbole, and brazenly set user expectations to the sky. There were no product spec details, but the 60-second drama promised revolution and salvation.</div><div dir="ltr" style="text-align: left;"> The "Can't Do" ad (dreadful title, by the way) promises only that the Z10 phone can do unspecified things, and too many of them to describe in a commercial. That's a vague dispatch. Other tech commercials are also necessarily concise, but some focus their messages on solving problems.</div><div dir="ltr" style="text-align: left;"> Amy Poehler's flirtatious energy enlivens Best Buy's pedestrian retail message: the salespeople are helpful. "THANK YOU!" she screams at the end, exiting the store wearing noise-canceling headphones. The spot resonates with an ethos of the venerable ...for Dummies book line -- tech is fun and we can make you understand it.</div><div dir="ltr" style="text-align: left;"> GoDaddy.com, a veteran of controversial ads, stirred two commercials into this year's stew. The first mocks would-be entrepreneurs who fail to act on their ideas (solution: we make it easy to protect your new trademark). The second veers onto the company's well-trod ground of sexploitation to promote a hybrid view of the brand as both sexy and practical. The service's two sides are cemented by a long kiss between a swimsuit model and a stereotyped geek. A kiss by itself not being sexual enough for GoDaddy's shock tradition, the scene is recorded with a high level of lip slurps. Queue Twitter explosion of disgust.</div><div dir="ltr" style="text-align: left;"> GoDaddy has stepped into the big game before, but E-Trade is the champion of Super Bowl website advertisers with the placement of seven ads in six games. This year's entry is disappointingly weak and unfunny in my opinion, but look again at the first talking-baby commercial from 2008, with its laconic voicing, low-fi webcam production value, expert editing and surprise ending.</div><div class="image-container" dir="ltr" style="text-align: center;"> <img alt="Editorial BlackBerry slumps into history of Super Bowl tech ads" data-src-height="297" data-src-width="620" src="http://www.blogcdn.com/www.engadget.com/media/2013/02/screen-shot-2013-02-04-at-6.11.52-pm.png" /></div><div dir="ltr" style="text-align: left;"> E-Trade placed its first Super Bowl spot in 2000, the bubble year for Web 1.0 ad invasions. The 2000 game featured messages from Buy.com, HotJobs.com, Computer.com, Epidemic.com, LifeMinders.com and the notorious Pets.com spot -- the emblem of the dot-com bust. And while E-Trade is known best for the talking babies which came later (the greatest of which might be this one -- "What, I can't flex the golden pipes?"), in 2001 it presented a remarkable symbolic eulogy of doomed dot-coms from the year before in a commercial called "Ghost Town."</div><div dir="ltr" style="text-align: left;"> Going back further, the 1976 Super Bowl featured a Xerox ad that set a template for future insouciance and cleverness. Entitled "Monks," the spot depicted a scribe saving his aching hand by machine-copying 500 replicas of an illuminated manuscript -- at two pages per second. ("It's a miracle!") The opening line of the ad's script foretells a good amount of contemporary tech culture: "Ever since people started recording information, there's been a need to duplicate it." Could be an ad for BitTorrent.</div><div dir="ltr" style="text-align: left;"> Back in this year, SodaStream represented the quirkiest tech ad in the 2013 game. The home-carbonated drink maker put out a confusing environmental message of conserving bottle consumption with DIY beverages. It would have made more sense to introduce this product to millions of new people by emphasizing fun, unique flavors or cost-saving benefits. But we certainly get a splashier commercial when stacked crates of soda in a warehouse suddenly lose their bottles and fizzy liquid pours everywhere.</div><div dir="ltr" style="text-align: left;"> Samsung had the most delightfully loopy messaging of this year's ad crop in tech, with a couple of loose, self-deprecating, 60-second riffs featuring Paul Rudd and Seth Rogen. They hook into the Galaxy line and its existing "Next big thing" tagline. But the attitude remains too cool to attempt making a point, selling a feature, solving a problem or caring whether we receive a coherent message. The opposite of Apple's long-ago aspirational epic, Samsung's nonchalance also skewers BlackBerry's earnest deflection.</div></div>

Editorial: BlackBerry slumps into history of Super Bowl tech ads

The comparison is obvious: BlackBerry's already-infamous "Can't Do" commercial in...

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GreenZoner egypt

تويتر يفتح شراء الإعلانات لجميع المستخدمين في الولايات المتحدة، ويجلب أدوات جديدة إلى سيلفبروموتيرس

صحيفة نيويورك تايمز عمل نموذج الاشتراك في أعقاب تراجع الإيرادات الإعلانية

Google Shopping ads go mobile for especially impulsive buyers

Google's Art, Copy & Code revives ads with sharing apps, talking shoes

Editorial: BlackBerry slumps into history of Super Bowl tech ads

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